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Switching power supply is a kind of power source that uses modern power electronics technology to control the ratio of the time when the switch is turned on and off to maintain a stable output voltage. The switching power supply is generally composed of a pulse width modulation control IC and a MOSFET. It has many advantages such as miniaturization, light weight, high power density/conversion efficiency, wide input voltage range, and low heat consumption. It is indispensable for the rapid development of the electronic information industry today. A power supply method.
At present, the common switching power supply on the market can be divided into standardized switching power supply and non-standardized switching power supply. Standardized products are mainly used in consumer electronic products, PC power supply and other fields. Orders are large in volume, low gross profit, and fierce competition; non-standardized products are more common in communications power, new energy and industrial power supplies, etc., orders are small, gross profit Higher.
Looking at the global switching power supply market, order-based manufacturing is the preferred operating mode for standardized switching power supply companies. The so-called order-based manufacturing means that after receiving the customer's order, the manufacturer designs a customized product that meets the customer's special requirements according to the specific requirements of the order, from the supplier's choice, raw material requirements, design process, manufacturing process and finished product. Delivery and so on are determined by customer orders. The order-based manufacturing model can usually be divided into two types: high-volume contract system and small-volume personalization:
(A), high-volume contract manufacturing: Based on long-term strategic cooperation, the two parties will contract the product design, performance, style, raw materials, etc., and the manufacturer will strictly design or optimize, produce, and supply finished products according to customer requirements.
However, there are many product types of switching power supplies. Except for the fierce competition of standardized products such as power adapters and mobile phone chargers, each company has its main market segment, actively exploring new fields and getting better results. Profit margin.
(B), small batch personalized customization: In order to meet the needs of diversified and small-volume market, some power suppliers adopt personalized customization strategies, interact well with customers, and flexibly regulate supply chain operations according to customer's individual needs. This model has low risk, flexible operation, and better cost control. However, the small-volume customization model puts high demands on the company's R&D, production management and procurement capabilities. Therefore, the company must have agile product development and design capabilities and raw material procurement capabilities. The traditional rigid production line designed for one product is also It will be replaced by a flexible production line that meets the diverse and individualized manufacturing requirements.
Since the switching power supply industry is dominated by customization, the sales and order of the enterprise are closely combined, so the sales behavior often occurs before the product is manufactured. At the same time, research and development of standard products to the market and customers, actively expand the electronics industry customers, showcase the company's research and development design capabilities, production scale and quality management capabilities become an important means of corporate sales. At present, the switching power supply industry expansion strategy mainly participates in industry exhibitions, promotion in professional print media and industry websites, and mutual recommendation by customers. The corporate brand, product USP, and customer word-of-mouth marketing have achieved win-win situation.
